QR code on product packaging

What you can communicate on packaging

Packaging is small and expensive to print. With a QR code, every package becomes a multifunctional information source:

Instructions: Instead of a 30-page paper insert in 27 languages — an online guide with a selection menu.
Warranty registration: Customer scans right after purchase, registers their warranty. Reduces your support volume.
Product review: "How satisfied are you?" — directly to Trustpilot or your own review system.
Recipe database: Food manufacturers link recipes to their products.
Authenticity verification: Premium brands use QR codes as an anti-counterfeiting mechanism.
Cross-sell: "Recommended for this product: matching accessories in the shop."
Newsletter signup: "Stay informed about new products."
Recycling information: How should packaging be disposed of properly? Required in many countries.

Minimum size 1.5 × 1.5 cm: For packaging held in hand. Smaller sizes only work with very sharp printing.
Placement: On front or side surface, NEVER on folds or curves. On curved surfaces (e.g., bottles), the QR code must be 30% larger.
SVG for printing: High resolution, sharp at any print size. Never JPG.
High contrast: Black on white or in your packaging branding — but dark on light.
Matte material: Glossy paper reflects light. Especially critical for plastic packaging — test before large print runs.
CTA text: "Scan instructions", "Register warranty", "More recipes" — never just a bare QR code.
Multi-language note: International products: "EN/FR/IT/ES" next to the QR code — users know the website supports multiple languages.

Curvature distorts the QR code. Solution: print the QR code larger (minimum 2.5 × 2.5 cm) and place it on the flattest part.

Glossy material reflects light. Solution: choose matte film or apply the QR code to a separate label.

Condensation forms on the surface when thawing. Solution: use smudge-resistant ink or print the QR code on an inner label (outside the film).

SVG download, with logo, print quality.